3Suisses.fr
Redefine the brand’s heritage and transform 3Suisses from an outdated catalog into a contemporary online fashion destination.
From mail-order to modern fashion player
As France's largest mail-order company, 3Suisses has a legacy dating back to 1932. To remain a leader in the modern retail landscape, the brand needed evolving into a future-ready, top-tier webshop while honoring its roots.
In just two months, we reinvented France’s iconic 3Suisses, preserving its legacy while creating a bold, future-ready identity for the digital age.
At the core is the concept of Mix & Match: a celebration of combining styles, pieces, and brands into unique looks. This idea shaped everything, from the hybrid logo (a sans-serif ‘3’ meets a serif ‘S’) to the flexible visual system spanning fonts, colors, and layout.
As freelance art director, I led the visual team and collaborated across disciplines to deliver a cohesive brand experience. All documented in a digital brand guide and rolled out across web, print, packaging, and campaigns.
The result: a distinctive, fashion-forward identity that’s unmistakably 3Suisses, and totally tout-à-fait français.
3suisses.fr
Creative Direction & Team Lead at Fabrique (a.i.)
The Design Affair
by Yvo de Ruiter
by Yvo de Ruiter
Visit
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Member of
Association of Dutch Designers
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Yvo de Ruiter © 2025. All rights reserved.
Association of Dutch Designers
Yvo de Ruiter © 2025. All rights reserved.